“Whether you’re seeking an entry-level or leadership role, it’s
increasingly apparent that to be successful in today’s job market, it is
critical that you are able to analyze data and communicate the findings
in a way that is easily understood.”
Enhance decision-making capabilities
“Data analytics also gives companies the power to make faster,
better-informed business decisions—and avoid spending money on
ineffective strategies, inefficient operations, misguided marketing
campaigns, or unproven concepts for new products and services.”
Create targeted strategies and marketing
campaigns
“Businesses can also use data to inform their strategies and drive
targeted marketing campaigns to help ensure promotions engage the right
audiences.”
Improve operational inefficiencies and minimize
risk
“Another major benefit to data analytics is the ability to use
insights to increase operational efficiencies. By collecting large
amounts of customer data and feedback, businesses can deduce meaningful
patterns to optimize their products and services.”
Identify new product and service
opportunities
“When it comes to innovation, data analytics allows businesses to
understand their current target audience, anticipate and identify
product or service gaps, and develop new offerings to meet these
needs.”
